Top Notch is a forward-facing brand created to serve ambitious professionals and growing businesses with high standards and a drive for excellence. The brand needed an identity that communicates structure, ambition, and upward momentum. We were engaged to lead the full creative direction—building a brand system that’s bold, modern, and purpose-led.

Inspired by the angular lines of architecture, the visual language symbolizes growth in multiple directions—vertical and horizontal—reflecting Top Notch’s role as a catalyst for success. The brandmark is abstract, confident, and memorable, capturing the brand’s essence with clarity and strength.