JCB Sustainability Report 2022
Overview
Muddy Cup is a specialty tea brand that celebrates authenticity, craft, and the quiet rituals of traditional tea culture. Rooted in heritage and inspired by the timeless beauty of ancient pottery, the brand needed a visual identity that would evoke depth, warmth, and artisanal elegance.
We were commissioned to develop the core brand identity, with a particular focus on logo creation and visual storytelling. Drawing inspiration from the organic textures of clay and the symbolic language of tea leaves, we designed a unique emblem that reflects both cultural depth and a refined, modern aesthetic.
Key Deliverables & Output
- Visual Identity Concept Rooted in Traditional Craft
- Logo Design Featuring Hand-Illustrated Tea Leaf Motifs
- Color Palette and Style Guide Inspired by Earth and Clay
- Brand Narrative and Tagline Direction
- Custom Pattern Work Derived from Tea Leaf Forms
- Application Mockups for Packaging and Digital Presence
Specialist Experience
- Cultural and Heritage-Inspired Brand Identity
- Logo Design Grounded in Symbolism and Storytelling
- Pattern and Texture Creation Using Organic Forms
- Visual Systems for Artisan and Boutique Brands
- Strategic Positioning for Emerging F&B Labels
- Design Execution with Craft-Led, Premium Aesthetic
