Pascal Tepper is a French bakery and café brand known for its artisanal quality and culinary heritage. The creative direction focused on bringing the brand’s personality to life through playful, handcrafted visuals that reflect warmth, freshness, and French charm. We were brought in to develop a distinct illustration style and visual system that could translate across formats—especially on-the-move brand expressions.

The visual language was designed to be dynamic, approachable, and consistent with the brand’s tone. From unique bakery-inspired illustrations to full vehicle wraps, the artwork brought the experience of Pascal Tepper beyond the store, turning every delivery into a brand moment.