PBG Training Institute
PBG Training Institute
Overview
PBG Training Institute, an initiative by the Professional Business Group, was established to empower aspiring professionals across the GCC through targeted training programs. With a mission to guide individuals toward fulfilling careers, the institute’s brand needed to reflect transformation, growth, and purpose. We were appointed to lead the full creative development of the institute's identity, ensuring that every touchpoint—from logo to outdoor presence—embodied its vision of opportunity and direction.
Key Deliverables & Output
- Complete Brand Identity and Visual System
- Strategic Concept and Brand Narrative
- Logo Design with Multi-Layer Symbolism
- Stationery Design (Business Cards, Letterheads, Folders)
- Brochures and Branded Print Materials
- Newspaper and Magazine Advertisements
- Billboard and OOH Creative Direction
- Social Media Toolkit and Templates
- Photography Direction and Brand Messaging
- Brand Guideline Toolkit for Consistent Application
Specialist Experience
- Full-Scale Branding for Education & Training Sector
- Visual Identity Creation Rooted in Conceptual Symbolism
- Integration Across Digital, Print, and Environmental Applications
- Cross-Cultural Positioning for Regional and GCC Markets
- Narrative and Visual Systems for Public-Facing Institutions
- Directional Messaging for Career Development Initiatives
- Seamless Adaptation of Brand across Offline & Online Assets
