PRIVILEE
Overview
We partnered with PRIVILEE to refine and update their brand identity, ensuring it was elevated into a fully cohesive and professional guideline. While the original foundations of the identity were in place, our task was to enhance and systematize it—making it clearer, stronger, and easier to implement across all touchpoints.
Our work included updating the layouts, refining the color system, and standardizing the brand’s visual language. We resolved inconsistencies, introduced structured rules for application, and prepared a detailed guideline document that now serves as a reliable reference for all future communications. The outcome was a modern, polished, and versatile identity system that reinforces PRIVILEE’s premium positioning.
Key Deliverables & Output
- Updated & Refined Brand Identity System
- Comprehensive Brand Guidelines (Print & Digital)
- Refreshed Layout Standards and Design Grids
- Refined Typography and Color Palette
- Application Rules Across Marketing & Digital Assets
- Final Guideline Document for Internal & External Use
Specialist Experience
- Strong Expertise in Brand Identity Refresh & Alignment
- Development of Detailed and Practical Guideline Documents
- Color & Typography System Refinement for Premium Brands
- Visual Consistency Standards for Cross-Channel Branding
- Scalable Design Frameworks for Long-Term Use
- High-Level Delivery for Luxury & Lifestyle Brands
